Rapido

The Process:

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Branded storytelling at scale — built for every screen and every language.

The brief was clear — produce regionally-relevant, performance-driven, and social-first branded content that elevates functional messaging through emotional storytelling. With campaigns aligned to key cultural moments like Ramadan, Holi, and Women’s Day, our goal was to position Rapido as a brand that speaks to India’s heart — in multiple languages and formats.

Rapido approached us with a high-volume, quick-turnaround project pipeline to be executed over a 6-month timeline. The task: create visually engaging and emotionally resonant brand films that would drive app installs, user trust, and cultural relevance — all while meeting platform-specific requirements like reel-friendliness, landscape edits, and vernacular localization.

We began with a deep-dive pre-production process:

• Detailed shoot breakdowns for each film (props, scenes, dialogues, casting, location)
• Recce and casting, aligned with creative and script requirements
• Budgeting and resource planning

During production, we:

• Translated creative vision into reality via set design, lighting, and framing
• Conducted briefings, rehearsals, and multi-angle filming
• Coordinated with a full cast and crew to shoot 12+ projects across formats

In post-production, we:

• Edited for three aspect ratios (9:16, 1:1, 16:9) to ensure multi-platform delivery
• Localized the films into four languages: Hindi, Tamil, Telugu, Kannada
• Incorporated feedback, conducted re-dubs, and ensured linguistic nuance

We also tackled challenges like:

• Tight turnarounds
• Vernacular script misalignments
• Asset-related hygiene fixesAll of which were addressed with smart planning and responsive communication.

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Our Value-Add:

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This campaign wasn't just about video execution — it was about building a scalable storytelling engine for Rapido. Our work delivered a steady stream of regionally-tuned, emotionally rich, brand-consistent films across key moments and markets.

From performance marketing films to seasonal cultural content, our team created assets that delivered impact across language, format, and emotion. The success of the Rapido engagement lies not just in the volume of content delivered, but in the consistency, relatability, and audience connection each film achieved.

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