Aquarium Paradise is India's largest tunnel aquarium located in the heart of Bengaluru. Positioned as a one-of-a-kind family attraction and Instagram-worthy hotspot, it offers live mermaid shows, a 180-ft underwater tunnel, and immersive marine life experiences.
Brand & Brief
Content Creation, Viral Campaigns, Launch Strategy, Influencer Marketing, UGC Activation, Reel Production, On-ground Creator Managemen
Year
2025
Industry
Experiential Attractions / Leisure & Entertainment
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We turned fishy faces into a full-blown frenzy.
Our strategy began with a cryptic viral IP: the Fishy Face Challenge, co-created with creators like Jinal Modi and pages like The Hub Bengaluru. With zero branding upfront, it sparked massive intrigue and UGC across the city.
By Week 2, we dropped the reveal — Aquarium Paradise is powered by Fun World — through a high-production reel and creator walkthroughs. Launch day brought cinematic aftermovies, family reactions, and a flood of creator-led stories and reels (600+ on launch alone).
Week 3 extended the virality through POV trends, media features, and outstation creator activations in 10+ states, elevating Aquarium Paradise to a national-level attraction.
We handled it end-to-end: from feed design, caption copy, creator coordination, and on-ground support to analytics tracking and community engagement.
Beyond social media management, we engineered a cultural moment. Through strategic creator-first storytelling, viral formats, and immersive launch day content, we didn’t just promote an aquarium — we launched a phenomenon.Our campaigns created massive digital traction (800K+ impressions), ignited regional and national creator participation, and turned curiosity into virality. We helped Aquarium Paradise break out of the typical local-attraction box and positioned it as an Instagrammable, national-level experience.From cryptic teaser reels to the moment families walked through the underwater tunnel, every post, plan, and pixel was crafted to maximize hype and engagement.
