SimYog

SimYog is a Bangalore-based startup revolutionizing hardware design by making it faster, smarter, and more agile. They specialize in EMI/EMC simulation software, helping engineers address compliance challenges early in the design process with their flagship product, Compliance-Scope®.
Brand & Brief
Brand Identity Creation, Website Design & Development
Year
2024
Industry
Electronic Design Automation (EDA)
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The Challenge :

SimYog approached us to redesign their logo to better reflect their core values of trust, innovation, and technological advancement. Their existing logo needed an upgrade to:

  • Enhance professionalism and clarity across mediums.
  • Improve scalability for smaller formats like business cards.
  • Establish a visual identity that effectively communicates progress and dynamism.

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The Value-Add :

We developed a refreshed brand identity for SimYog, focusing on a modern, simple, and professional logo design that aligns with their mission of empowering hardware design through innovation.

Design Principles We Followed

  • Simplicity
  • Geometric Shapes
  • Font Selection
  • Color Palette

The redesigned logo:

  • Strengthened SimYog’s visual identity, reinforcing their position as a leader in hardware design technology.
  • Improved scalability, ensuring the logo maintains clarity and impact across all formats.
  • Created a stronger emotional connection with their audience by representing their values of trust, innovation, and reliability.

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